Since its inception, Nativa has been fuelled by a single minded purpose: “To enrich people’s lives by delivering trusted solutions that improve wellness and quality of life.”

Nativa was founded with just one person in 1999 with a single product and a determined commitment to raise the bar in the South African health and wellness market by producing the very highest quality supplements available. Currently the company employs over 165 people and proudly markets 20 brands and in excess of 200 products throughout South Africa, with a growing footprint in the rest of Africa.



Fuelled by a passionate commitment to our purpose, we are strongly guided and grounded by these values which inspire everything we do in both our work and daily lives:

  • Integrity
  • Innovation
  • Excellence
  • Courage
  • Collaboration


We ensure that all of our ingredients and processes meet the highest international standards for quality control.


Nativa’s success lies in its commitment to developing quality products that target specific consumer needs, using ground-breaking research and technologies to combine the best that science and nature has to offer.


We commit to boldly harmonize the knowledge and skills of a range of specialists, from pharmacists to dieticians and nutritional experts, in order to identify how best to deliver optimal value in every product we make.

"Through science and nature Nativa positively impacts on the health and quality of life of its product users."